Brand project · 04
Parcours
Metanoia
The starting point
Give a welcoming form to personal transformation and human potential.
Parcours Metanoia supports each person’s transformation and the development of their potential in service of their community through education, guidance and community development. Based in Moncton, the organisation does not limit its work to a single territory.
The system
A monogram connecting the journey to transformation.
The navy “p” represents the journey; the teal “m” evokes transformation and renewal. The space between the letters expresses their relationship without merging them.
Community contact
A brand designed to welcome people.
The identity lives wherever the nonprofit meets its audiences: in shared spaces, during activities and on the tools used by participants.
Continuity
From the field to the screen, one promise remains clear.
Digital touchpoints extend the experience without creating a separate world. The same visual cues, hierarchy and tone carry through social media and the website.
Extensions
One system, recognisable every time.
The mark, colours and voice connect public display, objects and community touchpoints without diluting the mission.
Outcome
A coherent identity to welcome, support and mobilise.
Parcours Metanoia now has a clear, human language for presenting its mission, bringing people together and supporting the development of each person’s potential in service of the community.
- Brand platform
- Logo and identity system
- Stationery and guidance tools
- Signage and events
- Apparel and objects
- Social media and website